AI Insights · Timothy · January 2025
Top Beauty Retail Apps on iOS in Portugal Q4 2024
Explore the performance trends of leading beauty retail apps in Portugal on iOS during Q4 2024, highlighting downloads and active user metrics.
In the fourth quarter of 2024, the iOS beauty retail app market in Portugal saw varying performance trends across the top five applications. Here’s a closer look at each app's metrics, based on Sensor Tower data.
SEPHORA - Maquillage, Parfum experienced a notable increase in weekly downloads, starting at 3K and peaking at 9.4K in late November. Its weekly active users climbed steadily from 10K in early October to over 23K by early December, before tapering off slightly towards the end of the year.
For Perfumerías Primor, weekly downloads began at 1.7K and increased to over 3K in late November, while active users fluctuated between 8K and 10K, showing a peak of 10.6K at the end of November.
Notino: profumi e cosmetici had a varied download pattern, with numbers ranging from 1K to a peak of 1.6K in early December. Active users displayed a gradual rise, reaching 3.6K in December before a slight decrease towards the end of the month.
KIKO MILANO - Makeup & beauty started with modest download numbers, which surged to 2.8K in late November. Active users mirrored this trend, increasing from 600 to over 2K during the same period.
Lastly, Rituals Home & Body Cosmetics showed a stable download trajectory with figures around 500, and active users ranging from 1.5K to 2.2K, peaking in late October.
These insights reflect the dynamic nature of the beauty retail app market in Portugal. For more detailed analytics and insights, visit Sensor Tower.
